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By Copy Writes Copy
When your sales email lands in someone's spam folder, it’s unlikely you’re going to get the response you were hoping for.
But, why did it get sent to spam?
The most likely reason is that it triggered the spam filter due to specific words you used in the text. These words are often referred to as ‘spam trigger words’, and they can be the death of that beautifully crafted email.
So, to help you avoid the dreaded spam folder, we’ve put together this short article all about spam trigger words, including:
The list you’re looking for is at the bottom of the page, so scroll on internet cowboy!
What are Spam Trigger Words?
Spam trigger words are terms or phrases commonly associated with unsolicited or unwanted emails. These words often trigger spam filters, causing legitimate emails to be diverted to the recipient's spam or junk folder. Avoiding these trigger words can significantly increase the deliverability of your business emails.
How Can You Avoid Using Spam Trigger Words in Emails?
To prevent your business emails from being flagged as spam, follow these best practices:
Personalize Your Emails
Address recipients by their names and tailor your content to their interests and preferences. Personalized emails are more likely to resonate with recipients and less likely to be flagged as spam.
Provide Valuable Content
Focus on delivering valuable and relevant content that addresses the needs and pain points of your audience. Avoid overly promotional language or excessive use of sales pitches in your emails.
Optimize Your Subject Lines
Craft clear and concise subject lines that accurately reflect the content of your emails. Avoid using all caps, excessive punctuation, or spammy phrases that may trigger spam filters.
Use Trusted Email Service Providers
Choose reputable email service providers that adhere to best practices for email deliverability. Avoid using free or unknown email providers that may lack proper authentication protocols.
Segment Your Email Lists
Segment your email lists based on demographics, preferences, or past interactions to send targeted and relevant content to each segment. Avoid sending mass emails to entire lists, as this can increase the likelihood of being marked as spam.
Monitor Email Engagement
Keep track of email engagement metrics such as open rates, click-through rates, and unsubscribe rates to gauge the effectiveness of your email campaigns. Adjust your strategies based on performance data to improve deliverability and engagement.
Spam Trigger Words to Avoid
After a thorough search across the internet, we’ve come up with this list of spam trigger words to avoid. But remember, just avoiding these words won’t guarantee you’ll avoid the spam folder, but it will definitely help.
Sources:
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By following these guidelines and avoiding spam trigger words, you can increase the chances of your business emails reaching the inbox and achieving your communication goals effectively.
Remember, delivering valuable and relevant content is key to building trust and engagement with your audience while avoiding the dreaded spam folder.
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If you're looking for a pro copywriter to write you business communications, contact Copy Writes Copy, a small copywriting and social media management agency helping small businesses use words effectively.