top of page

How to Avoid Having Your Business Emails Sent to Spam Folders

By Copy Writes Copy

When your sales email lands in someone's spam folder, it’s unlikely you’re going to get the response you were hoping for.

But, why did it get sent to spam?

The most likely reason is that it triggered the spam filter due to specific words you used in the text. These words are often referred to as ‘spam trigger words’, and they can be the death of that beautifully crafted email.

So, to help you avoid the dreaded spam folder, we’ve put together this short article all about spam trigger words, including:

The list you’re looking for is at the bottom of the page, so scroll on internet cowboy!

What are Spam Trigger Words?

Spam trigger words are terms or phrases commonly associated with unsolicited or unwanted emails. These words often trigger spam filters, causing legitimate emails to be diverted to the recipient's spam or junk folder. Avoiding these trigger words can significantly increase the deliverability of your business emails.

How Can You Avoid Using Spam Trigger Words in Emails?

To prevent your business emails from being flagged as spam, follow these best practices:

Personalize Your Emails

Address recipients by their names and tailor your content to their interests and preferences. Personalized emails are more likely to resonate with recipients and less likely to be flagged as spam.

Provide Valuable Content

Focus on delivering valuable and relevant content that addresses the needs and pain points of your audience. Avoid overly promotional language or excessive use of sales pitches in your emails.

Optimize Your Subject Lines

Craft clear and concise subject lines that accurately reflect the content of your emails. Avoid using all caps, excessive punctuation, or spammy phrases that may trigger spam filters.

Use Trusted Email Service Providers

Choose reputable email service providers that adhere to best practices for email deliverability. Avoid using free or unknown email providers that may lack proper authentication protocols.

Segment Your Email Lists

Segment your email lists based on demographics, preferences, or past interactions to send targeted and relevant content to each segment. Avoid sending mass emails to entire lists, as this can increase the likelihood of being marked as spam.

Monitor Email Engagement

Keep track of email engagement metrics such as open rates, click-through rates, and unsubscribe rates to gauge the effectiveness of your email campaigns. Adjust your strategies based on performance data to improve deliverability and engagement.

Spam Trigger Words to Avoid

After a thorough search across the internet, we’ve come up with this list of spam trigger words to avoid. But remember, just avoiding these words won’t guarantee you’ll avoid the spam folder, but it will definitely help.


Action Act Now 

Apply Now! 


Attention Required 

Be Your Own Boss! 

Best Price Best Price Guaranteed


Buy Now 






Click Below 


Deal Discount 

Double Your Income 

Earn Extra Cash 

Easy Exclusive Offer 

Extra Income 

Fast Cash 

Financial Freedom 







Limited Time 

Make Money 

Money Back 

No Credit Check 

No Hidden Costs 

No Obligation 

One Time Opportunity 

Please Read 

Prize Profits Promise 

Risk Free 

Risk-Free Trial 









Act Immediately 

Act Today 

All New 

Apply Online 

Avoid Bankruptcy 

Best Offer 

Big Earnings 

Call Now 

Cash Bonus 

Check or Money Order 





Credit Card Offers 



Direct Marketing 

Double Your Cash 

Easy Terms 

Exclusive Deal 

Extra Cash 

Fast Results 

Financial Independence 

For Free 

For Instant Access 

Free Access 

Get Paid 

Hidden Charges 

Important Information


Increase Sales 

Instant Cash 




Lowest Price 

Make Money


Million Dollars 

Money-Back Guarantee 

No Catch 

No Fees 

No Hidden Fees 

No Questions Asked 

Not Spam 

Once in a Lifetime 

Order Now 




Please Help 


Pure Profit 

Refinance Risk-Free


Satisfaction Guaranteed 

Save Big Money 

See for Yourself 

Serious Cash 

Special Promotion 


Take Action 

The Best 

Unsecured Credit 

Urgent Response 

Want More? 

Act Today 

All Natural 

Apply Today 

Bad Credit 

Best Price


Big Discounts 

Call Now for Free 

Cash Incentive 

Check or Cash 

Collect Your Cash

Confidential Message 

Credit Card Debt 

Dear Customer 

Direct Email 

Double Your Pay 

Easy Approval 

Exclusive Price 

Extra Money 

Fast and Simple 

Financial Security 

For Only 

Free Demo 

Get Paid Today 

Hidden Terms and Conditions 

Important Notice 

Increase Your Profits

Instant Approval 

Join Today 

Lowest Rates 

Make Serious Money 

Millionaire Secrets 

Money-Back Policy 

No Deposit No Hidden Costs! 

No Strings Attached! 

Only Today 

Order Yours Today 

Outstanding Service 

Personal Loans 

Please Respond ASAP 


Guaranteed Risk-Free Purchase! 

Save Money Now 

See How It Works 

Serious Buyers Only 

Special Invitation 

Stop Wasting Money 

Take Control 

The Best Value 

Unsecured Loan 

Urgent Notice 

Want to Make Money? 

Affordable Price 

Amazing Opportunity 

Apply Now and Save 


Best Rates 

Big Profits 

Call Toll-Free 

Cash Now 

Check It Out 

Collect Your Prize 

Confidentiality Guaranteed 

Credit Card Scam 

Dear Sir/Madam 

Direct Sales 

Double Your Savings 

Easy Cash 

Exclusive Access 

Extra Cash Flow 

Fast Delivery 

Financial Success 

For Your Eyes Only 

Free Gift 

Get Rich Today 

Highest Returns 

Important Reminder 

Increase Your Wealth 

Instant Results 

Join Us Now 

Lowest Prices Guaranteed 

Make Thousands 

Millionaire Lifestyle 

Money-Back Warranty 

No Down Payment 

No Hidden Fees

Guaranteed Only

Limited Time Order



Personalized Offers Inside 

Please Respond Immediately 

Refund Policy 

Risk-Free Trial! 

Save Your Money 

See the Benefits

Serious Opportunity 

Special Offer Inside 

Stop Wasting Your Time 

Take Immediate Action 

The Best Solution for You 

Unsecured Business Loan 

Urgent Reply Needed 

Want to Make Quick Money? 

At No Cost 

Apply Today and Get Started 

Best Seller Big Discounts Today 

Call Us Now 

Cash Back 

Do You Need Help? 

Can I Help You? 

How Can I Help?

By following these guidelines and avoiding spam trigger words, you can increase the chances of your business emails reaching the inbox and achieving your communication goals effectively.

Remember, delivering valuable and relevant content is key to building trust and engagement with your audience while avoiding the dreaded spam folder.

Copywriter for small businesses

If you're looking for a pro copywriter to write you business communications, contact Copy Writes Copy, a small copywriting and social media management agency helping small businesses use words effectively.

30 views0 comments


bottom of page