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Creating Inclusive Web Content: A Guide to Writing LGBTQ+ Friendly Content

Updated: Aug 8, 2023

By Copy Writes Copy

An LGBTQ flag
Be proud

In today's digital age, creating inclusive web content is more important than ever. As society becomes more diverse and inclusive, it is essential for businesses and content creators to ensure that their online platforms are welcoming and supportive of all individuals, including the LGBTQ+ community.

In this blog post, we give you practical tips and guidelines for writing LGBTQ+ friendly web content, enabling you to foster an inclusive environment and reach a broader audience.

Understand LGBTQ+ Terminology and Concepts

A grey haired man holding a sign that reads Love is Love
Understanding LBGTQ+ terminology

To create LGBTQ+ friendly content, it's crucial to have a strong understanding of the terminology and concepts related to the community. Familiarise yourself with terms such as LGBTQ+, gender identity, sexual orientation, and intersectionality.

Research and learn about different identities, experiences, and issues faced by the LGBTQ+ community. This knowledge will help you write with accuracy, sensitivity, and respect.

Use Inclusive Language

Hands linked with LBGTQ+ colours
Language plays a huge part

Language plays a significant role in shaping perceptions and inclusivity. Incorporate inclusive language throughout your web content to make it welcoming for all readers. Avoid assuming gender or using heteronormative language.

Instead, opt for gender-neutral terms and pronouns whenever possible. For instance, use "they" instead of "he" or "she" when referring to individuals whose gender identity is unknown or non-binary.

Respectful Representation

LGBTQ + parents
Respect people - that's all

Representation matters. When featuring LGBTQ+ individuals or topics in your content, ensure that you represent them respectfully and authentically. Avoid stereotypes and generalisations.

Focus on diverse and positive portrayals that reflect the true experiences and diversity within the LGBTQ+ community. Consider including a wide range of identities, backgrounds, and stories to foster a sense of inclusion.

Avoid Making Assumptions

A sign saying ask my pronouns
Just ask

While it is essential to acknowledge and celebrate diversity, it is equally important not to make assumptions about individuals' sexual orientation or gender identity. Avoid using gender-specific terms or making assumptions based on appearances.

Prioritize asking for individuals' preferred pronouns or allow them to self-identify. By doing so, you create a space that respects and validates everyone's unique experiences.

Provide Educational Resources

A lightbulb with a mortar board
Educate them on LGBTQ+ facts

Incorporate educational resources into your web content to promote understanding and acceptance. Include links to reputable organisations, articles, and support networks that cater to the LGBTQ+ community.

This not only enhances your content's credibility but also offers readers the opportunity to learn more about different identities, challenges faced, and ways to be an ally.

Consult with LGBTQ+ Individuals and Organisations

LGBTQ+ people holding a rainbow flag
Check out LGBTQ+ organisations

To ensure the accuracy and inclusivity of your content, consider consulting with LGBTQ+ individuals or organisations. Seek their insights, feedback, and perspectives when writing about LGBTQ+ topics or featuring LGBTQ+ voices.

Engaging in open and respectful dialogue will help you better understand the community and avoid unintentional biases or misrepresentations.

Regularly Update and Evolve Your Content

LBGTQ+ bunting
Update content regularly

Society and language are constantly evolving, and so should your web content. Stay informed about current LGBTQ+ issues, trends, and advancements. Regularly update your content to reflect the latest terminology, research, and best practices.

By continuously evolving, you can demonstrate your commitment to inclusivity and create a safe space for all visitors.


Inclusive web content is a powerful tool for fostering a sense of belonging, respect, and acceptance within the LGBTQ+ community. By implementing the tips and guidelines outlined in this blog post, you can create an online platform that celebrates diversity, educates, and embraces all individuals.

Remember, writing LGBTQ+ friendly content is not just about using the right language; it's about actively promoting inclusivity and creating a supportive environment for everyone who engages with your content.

Looking for a copywriter skilled in LGBTQ+ content?

Then contact Copy Writes Copy. As proud LGBTQ+ members and allies, inclusivity is an essential part of all our copywriting and social media marketing.

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