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10 Tips for writing KILLER headlines for your business

Updated: Aug 8, 2023

By Copy Writes Copy

You're a business owner, doing your own copywriting (maybe to save money), and you're looking to create headlines that KILL, in the 'attention-grabbing' sense, of course

But, by now you've probably realised it's not as easy as you first thought.

That's why we've written this short article with 10 tips on the art of creating headlines for all your business web copy - and headline writing really is an art, which will get better the more you work at it.

So, here goes, and if you learn something from this list, we'd love your support, so give it a share and let others in on the secrets of writing KILLER headlines for business!

1. Know Your Audience

Man holding sign saying know your audience.
Know your audience.

Understanding your target audience is crucial in crafting compelling headlines. Consider their interests, pain points, and motivations. What are they looking for? What problems are they trying to solve?

Create your headlines to resonate with their needs and desires.

2. Use Powerful Words

Choose words that are powerful, emotional, and descriptive. Words like "ultimate," "exclusive," "proven," "effortless," and "guaranteed" can create a sense of urgency, curiosity, and excitement.

However, be careful not to over-promise and under-deliver.

3. Be Specific

Instead of generic headlines, be specific and precise. For example, "10 Tips for Writing Killer Headlines" is more compelling than "How to Write Better Headlines." Specificity adds credibility and makes your headlines more intriguing.

4. Create a Sense of Urgency

Man running passed clocks to show urgency.
Create a sense of urgency!

Use words or phrases that create a sense of urgency and prompt action, such as "limited time offer," "act now," "don't miss out," or "last chance." Urgency can encourage readers to take action immediately rather than delaying or ignoring your content.

5. Use Questions

Asking questions in your headlines can engage readers' curiosity and encourage them to read on for the answers. For example, "Are You Making These Common Copywriting Mistakes?" or "Want to Boost Your Sales? Try These Copywriting Techniques!" Questions can be effective in piquing readers' interest and encouraging them to learn more.

6. Experiment with Headline Formulas

A blackboard covered in formulas
Not these formulas!

There are various headline formulas that have been proven to work, such as "How to...," "Top X Tips for...," "The Ultimate Guide to...," "X Secrets to...," and "The Surprising Truth About..." Experiment with different headline formulas to find what resonates best with your audience.

7. Test and Iterate

Copywriting is an iterative process, and headlines are no exception. Test different headlines to see which ones perform best in terms of click-through rates, engagement, and conversions. Use analytics and feedback to optimise your headlines and continually improve your copy.

8. Keep It Clear and Concise

While it's essential to be creative and compelling, make sure your headline is clear and easy to understand. Avoid jargon or overly complicated language that may confuse your readers.

Keep your headline concise and focused, ideally under 10 words for maximum impact.

9. Align with Your Brand

Grey coffee cups with one brown cup labelled BRAND.
Align with your brand

Your headline should align with your brand voice, tone, and overall messaging. Consistency in your messaging helps establish brand recognition and trust. Ensure that your headline accurately reflects the content of your copy and delivers on the promise it makes.

10. Stay Ethical

Avoid clickbait or misleading headlines that overpromise and underdeliver. Honesty and integrity are crucial in copywriting. Your headline should accurately represent the content of your copy and provide real value to your readers.

In conclusion

Writing compelling headlines is a crucial skill when creating content. It requires a deep understanding of your audience, creativity, and strategic thinking. Experiment with different approaches, test and optimise, and always align your headlines with your brand and ethical standards to create engaging and effective copy.

Looking for a copywriter to write ALL your copy?

Then contact Copy Writes Copy, a copywriter and social media marketer dedicated to helping SMEs access pro copywriting at an affordable rate.

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