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The Power of Inclusive Copywriting: How to Make Your Content Accessible to Everyone

By Copy Writes Copy

Wooden blocks labelled Belonging, Inclusion, Diversity, Equity
The Power of Inclusive Copywriting

Inclusive copywriting is a powerful tool that can help you connect with a wider audience and make your content accessible to everyone.


As a copywriter, it's your responsibility to ensure that your content is inclusive and welcoming to people of ALL ages, genders, races, and abilities.


But the benefits of inclusive copywriting go far beyond just being politically correct. By using inclusive language, you create a more engaging and meaningful user experience that really does resonate with your readers.


In this post, we'll look at the power of inclusive copywriting and give you practical tips and best practices to make your content accessible to everyone. Whether you're a seasoned copywriter or just starting out, this guide will help you create content that connects with your audience on a deeper level and drives results for your business.


So, let's dive in and discover the power of inclusive copywriting, together.


Understanding inclusive copywriting

Two women back to back
Understanding why inclusive copywriting is essential

Inclusive copywriting refers to the use of language that is welcoming and respectful to all individuals, regardless of their background, identity, or ability. It means avoiding language that may be exclusionary or offensive to certain groups, and making a conscious effort to be inclusive in your writing.


Inclusive copywriting is particularly important in today's diverse and rapidly changing world, where people are increasingly sensitive to issues of diversity and inclusion.

One of the key aspects of inclusive copywriting is being aware of the different identities and experiences that people bring to the table. This means recognizing that people come from different backgrounds, cultures, and experiences, and being mindful of the language you use to describe them.


It also means being aware of the different challenges that people may face, such as disabilities or language barriers, and making sure that your content is accessible to everyone.


Inclusive copywriting is not just about avoiding offensive language; it's also about actively promoting diversity and inclusion in your content. It means celebrating different cultures, identities, and experiences, and recognising the unique contributions that each person brings to the table.


By creating content that is inclusive and welcoming, you can build stronger connections with your audience and create a more engaging user experience.


Why inclusive copywriting is important

People of various genders and races smiling on the grass
Content must be accessible to everyone

Inclusive copywriting is important for a number of reasons.


First and foremost, it helps to ensure that your content is accessible to everyone. By using language that's welcoming and respectful to all individuals, you can create a more inclusive user experience that resonates with a wider audience. This can help you to build stronger connections with your readers and increase the engagement and effectiveness of your content.


Inclusive copywriting is also important from a business perspective. By creating content that is inclusive and welcoming, you can tap into new markets and expand your reach to a wider audience. This can help you to increase your brand awareness, build stronger customer relationships, and drive more sales and revenue for your business.


In addition, inclusive copywriting can help to enhance your brand reputation and position your company as a leader in diversity and inclusion.

Finally, inclusive copywriting is simply the right thing to do. As a copywriter, you have a responsibility to ensure that your content is respectful and welcoming to all individuals, regardless of their background or identity.


By using inclusive language and promoting diversity and inclusion in your content, you can help to create a more just and equitable world for all.


Common mistakes in copywriting that exclude certain groups

An envelope with the words common mistakes written in blue ink
We all make mistakes

There are several common mistakes that copywriters make that can exclude certain groups of people. One of the most common is the use of gendered language, such as "he" or "she," which can be exclusionary to individuals who identify as non-binary or gender non-conforming.


Another common mistake is the use of ableist language, such as "crazy" or "lame," which can be offensive to individuals with disabilities.


Other common mistakes in copywriting include the use of cultural stereotypes or assumptions, such as assuming that all Asian people are good at math's or that all African Americans are good at sports.


Copywriters may also inadvertently exclude certain groups by using language that is overly technical or jargon-filled, which can be confusing or difficult for individuals who are not familiar with the subject matter.


To avoid these and other common mistakes in copywriting, it's important to be mindful of the language you use and the assumptions you make.


Try to use language that is neutral and inclusive, and avoid making assumptions about people based on their background or identity.

In addition, strive to make your content accessible to everyone, regardless of their level of knowledge or experience.


Tips for writing inclusively


To help you navigate this sometimes confusing landscape, here are some practical tips for writing inclusively:


1. Use gender-neutral language


Instead of using gendered language such as "he" or "she," use gender-neutral language such as "they" or "them."


2. Avoid ableist language


Be mindful of the language you use and avoid using terms that are offensive to individuals with disabilities.


3. Be aware of cultural stereotypes


Avoid making assumptions about people based on their race or culture, and strive to celebrate diversity and inclusion in your content.


4. Use plain language


Avoid using overly technical or jargon-filled language, and strive to make your content accessible to everyone.


5. Use diverse images and representation


Be mindful of the images and representation you use in your content, and strive to include diverse images and representation that reflect the diversity of your audience.


By following these tips, you can create content that is more inclusive and welcoming to all individuals.


The role of language in inclusive copywriting

A blackboard with They/Them written
The way we use language is crucial

Language plays a crucial role in inclusive copywriting. The language we use can either promote or hinder diversity and inclusion, and it's our responsibility as copywriters to be mindful of the language we use and the impact it has on our readers.


One of the key aspects of language in inclusive copywriting is using language that is neutral and inclusive. This means avoiding gendered language and using gender-neutral terms instead. It also means avoiding language that is exclusionary or offensive to certain groups, such as ableist language or racial stereotypes.


Another important aspect of language in inclusive copywriting is using plain language. This means using language that is clear, concise, and easy to understand, and avoiding overly technical or jargon-filled language.


By using plain language, you can make your content accessible to everyone, regardless of their level of knowledge or experience.

Finally, language plays a crucial role in promoting diversity and inclusion in your content. By using language that celebrates diversity and inclusion, you can create a more engaging and meaningful user experience that resonates with your readers. This can help you to build stronger connections with your audience and increase the effectiveness of your content.


The importance of diverse representation in content

Pride parade
Diversity matters

In addition to language, diverse representation is also important in inclusive copywriting. This means including images, videos, and other forms of representation that reflect the diversity of your audience.


Diverse representation is important for several reasons. First, it helps to create a more engaging and meaningful user experience that resonates with your readers. By including images and representation that reflect the diversity of your audience, you can build stronger connections with your readers and create a more inclusive user experience.


Second, diverse representation can help to promote diversity and inclusion in your content. By including images and representation that celebrate diversity and inclusion, you can help to create a more just and equitable world for all individuals, regardless of their background or identity.


Finally, diverse representation can help to enhance your brand reputation and position your company as a leader in diversity and inclusion. By demonstrating your commitment to diversity and inclusion through your content, you can build stronger customer relationships and drive more sales and revenue for your business.


Tools and resources for inclusive copywriting


There are several tools and resources available to help you write more inclusively. Here are some of the most useful:


1. The Conscious Style Guide: This online resource provides guidance on using inclusive language and avoiding common mistakes in copywriting.

2. The Disability Language Style Guide: This guide provides guidance on using language that is respectful and inclusive of individuals with disabilities.

3. The Gender Spectrum: This website provides resources and guidance on using gender-neutral language and promoting LGBTQ+ inclusion in your content.

4. The National Center on Disability and Journalism: This organization provides guidance and resources on reporting and writing about disability-related issues.


By using these and other tools and resources, you can improve your skills in inclusive copywriting and create content that is more accessible and welcoming to all individuals.


Inclusive copywriting examples

An office scene with a woman in a wheelchair, an older woman and a black man
How to write inclusively

Here are some examples of inclusive copywriting:


1. Instead of saying "he" or "she," use gender-neutral language such as "they" or "them." For example, instead of saying "he or she can apply for the job," say "they can apply for the job."


2. Instead of using ableist language, use language that is respectful and inclusive of individuals with disabilities. For example, instead of saying "crazy" or "lame," say "unusual" or "ineffective."


3. Instead of using cultural stereotypes or assumptions, strive to celebrate diversity and inclusion in your content. For example, instead of assuming that all Asian people are good at math's, celebrate the diversity of Asian cultures and experiences.


4. Use diverse images and representation in your content. For example, include images and representation that reflect the diversity of your audience, such as images of individuals from different racial and ethnic backgrounds, individuals with disabilities, and individuals from different age groups.


By using these and other examples of inclusive copywriting, you can create content that is more accessible and welcoming to all individuals.


Conclusion


Inclusive copywriting is a powerful tool that can help you connect with a wider audience and make your content accessible to everyone. By using inclusive language, promoting diversity and inclusion in your content, and using diverse representation, you can create a more engaging and meaningful user experience that resonates with your readers.


With the practical tips and best practices outlined in this guide, you can improve your skills in inclusive copywriting and create content that drives results for your business. So, start using inclusive copywriting today and discover the power of content that connects with your audience on a deeper level.


Need help writing inclusively?


Then contact us at Copy Writes Copy, and get us to do your copywriting, or ask us for inclusivity guidance on a piece of copy you've already written.


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