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Mastering the Call-to-Action: How to Create Irresistible CTAs in Your Copy

Updated: Aug 8

By Copy Writes Copy

Call to action written on a tablet
Mastering the Call-To-Action

A call-to-action (CTA) is a powerful tool in any copywriter's arsenal.

It is the part of your content that encourages your audience to take the next step, whether it's clicking a button, filling out a form, or making a purchase.

A strong CTA can be the difference between a successful campaign and a mediocre one, so you need to get it right.

Below, we've used our experience as web copywriters to put together some CTA creation techniques that will help any business owner create truly irresistible CTAs on emails, blog posts and websites.

Enjoy, and if you'd rather a pro handled your CTAs, for the love of good copywriting, sign up to one of our money-saving copywriting packages!

1. Be clear and to the point

A person holding up a clear crystal ball
Be clear

Your CTA should be crystal clear and get to the point about what you want your audience to do.

Avoid vague or generic phrases like "click here" or "learn more." Instead, use action-oriented language that tells your audience exactly what they're going to get when they take the next step.

For example, "Download your free e-book now" or "Sign up for our newsletter to get exclusive tips and offers."

2. Create urgency

Adding a sense of urgency to your CTA can help to increase conversions.

Use phrases like "limited time offer" or "only a few spots left" to create a sense of scarcity and encourage your audience to act quickly.

This can be especially effective for promotions or special deals that are only available for a short period.

3. Make it visually appealing

A handsome man wearing glasses
Make it visually appealing

Your CTA should stand out visually from the rest of your content.

Use contrasting colors, bold fonts, or other design elements to draw attention to it, and make sure it's placed in a prominent location on the page so that it's easy for your audience to find.

4. Use social proof

Social proof is a powerful psychological tool that can help to increase conversions.

Including testimonials, reviews, or other forms of social proof near your CTA can help to build trust with your audience and encourage them to take the next step.

5. Test and optimize

Don't assume that your first CTA will be your best.

Test different variations to see what works best for your audience. You can try different wording, colors, or placement to see which version generates the most clicks or conversions.

Use A/B testing tools (check out 15 of the best here) to compare different versions of your CTA and make data-driven decisions to optimise your copy.

In conclusion

A strong call-to-action is a critical component of any successful marketing campaign.

By being clear and specific, creating urgency, making it visually appealing, using social proof, and testing and optimising, you can create irresistible CTAs that encourage your audience to take the next step.

Keep our tips in mind as you craft your copy, and you'll be well on your way to achieving your marketing goals.

Now find out how to create 'KILLER' headlines for your business copy

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