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A basic SEO copywriting strategy for a small business website

Updated: Aug 8, 2023

By Copy Writes Copy

A woman holding illuminated SEO in her hands.
A Basic SEO Copywriting Strategy

If you're new to the term search engine optimisation aka SEO, you might have looked around the web, and now be overwhelmed by the amount of information available, and sighed heavily at how utterly confusing the subject of SEO copywriting can be.

And, you might even be thinking of not bothering with it at all, and simply leaving things to chance, and hoping your small business website somehow manages to rank on Google, i.e. show up on the first page when someone searches for the service you provide.

Sadly, in the highly competitive world of business and the internet big, small or otherwise, websites don't rank on Google, or on any other search engine, unless some sort of SEO strategy has been implemented.

What do we mean by an SEO copywriting strategy?

To put it simply, an SEO copywriting strategy for a website, is a process of optimising the written content to meet various criteria search engine 'bots' search for, when deciding where to rank the site.

Sounds sort of simple, but trust us, this can be a highly complex and involved process carrying out things such as in-depth research into buyer personas, strategic guest posting, and backlink building strategies.

And, whilst these actions are all highly-effective in increasing your SEO score and your chances of getting discovered on Google, they do require a lot of technical knowledge, which most small business owners don't have, and/or haven't got the time to learn.


If you're looking for an easier life, and not looking to spend your days and nights studying the ins and outs of SEO, there are some much simpler things (which we've listed below) you could do that will help your small business website rank on search engines.


We're not claiming the following list will be an SEO magic wand, but, by including these basic SEO copywriting principles in your SEO copywriting strategy, over time you will see an improvement in your SEO score...

...and potentially start to see your website appear on the first or second page of the SERPS (search engine results pages) far more often.

Do some keyword research

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Do some keyword research

Keyword research is the foundation of any effective SEO copywriting strategy. It involves identifying the words and phrases that your target audience is using to search for products or services like yours.

Use keyword research tools like Google Keyword Planner or Ubersuggest to find the right keywords for your small business website.

Write compelling headlines

Your headlines should be attention-grabbing and accurately represent the content of the page. Use your main keyword in the headline and make sure it is no more than 70 characters long.

Focus on user intent

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Focus on user intent

Your content should address the questions or problems your target audience is trying to solve. Write informative and helpful content that addresses their needs.

Use internal linking

Internal linking is important for SEO because it helps search engines understand the structure of your website. Link to relevant pages on your site using anchor text that includes your target keywords.

Optimise meta descriptions

The meta description is the snippet of text that appears below the title in search engine results. It should accurately describe the content of the page and include your main keyword.

Use visuals

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Use visuals

Visuals like images, videos, and infographics can help break up your content and make it more engaging. Make sure to optimise them for search engines by including alt tags with your target keywords.

Include a call-to-action

A call-to-action (CTA) is a prompt that encourages your visitors to take a specific action. Whether it’s signing up for your newsletter or making a purchase, your CTA should be clear and visible.


Remember that SEO copywriting is not just about stuffing your content with keywords. It’s about creating content that's useful, informative, and engaging for your target audience. By following these tips, you can create content that not only ranks well in search engines but also resonates with your readers.

Need an SEO copywriting expert?

Then contact Copy Writes Copy, a UK based copywriting agency dedicated to helping small businesses compete with larger businesses using professional copywriting.

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